The Market
40% Of men are affected by ED at age 40
70% Of men are affected by ED by age 70
$4 BILLION CURRENT ED TREATMENT SALES EXCEED $4 BILLION AND ARE GROWING WITH AN AGING POPULATION
Market demand is estimated at more than 2x current levels. For many men, present treatments are not effective, or not allowed due to other health conditions, or are too expensive, painful, and uncomfortable to use.
The Problem
Current ED treatments do not meet patient needs
- Pills like Viagra cannot be taken by men with heart conditions and are not effective on ED caused by prostate surgery nerve damage
- Viagra takes up to an hour to act, has many systemic side effects, and simply doesn't work for 30-40% of men
- The non-pill alternatives are painful and invasive measures with an unsatisfied user base